Boots has wide range of products and it develops different products for different customers. First of all it segments the whole market in different parts based on different aspects. Boots may segments its market based on the following aspects: Geographic Variable: Boots can segment market on basis of population, size and atmosphere of a region or a geographical area.Demographic Variable: Boots can segment its market based on sex, race, age, status, sexual orientation, education, income of the people.Psychographic Variable: Boots can segment the market on the basis of customers ' thoughts, feelings, beliefs, interests, values, lifestyles, social status and class, personality and so on.Behavioural Variable: here Boots can segment the total market based on customers ' purchasing behavior like readiness to buy, loyalty to the organization, users with status and occasions.
đang được dịch, vui lòng đợi..