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In the North, South Korean cars wave is emerging as a strong alternative option for Japanese cars, especially in the small car segment, for first-time car buyers. The weather the harsh North should desire to have more practical car. At the same time, customer culture here want to show social status, class, personality, considered as the car is important asset, the customer where this desire to a small car, fashion, glossy. So Ford VN should attach importance to the opinions about the products of customers in North, Ford needs to create many small sports car model, has splendid silhouettes, color format, the entire exterior of the rudimentary.

In the north, a large inflow of Korea is emerging as a strong alternative for Japanese cars, especially in the small car segment, for first-time car buyers. North harsh weather so wished for a more practical car south. At the same time, customer culture here want to show social status, caste itself, personalities, auto is considered important assets, customers here wants a small car, stylish, sleek. So Ford VN should focus on the opinions of customers in northern, Ford need to make many small sports car, has the form of color, this coat, improve its rudimentary appearance of the cars .