-Innovation (Innovative) to bring the practical value to customers.-Progressive (Continuous) aims to expand the portfolio of customers, is the most valuable asset and source of pride.-Take the thoughtful-devotion (Caring) with customers is the criteria of striving.-Connected (Connected) to build a National Bank in comparison with the region and the world.-Always looking for the difference (Individual) on a foundation of quality and highest value.-High safety, security (Secure) in order to protect the interests of customers, shareholders.
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