To implement campaigns need to spend money on advertising and promotion activities through the integrated campaign. We will only see customers exclusive benefits offered by Coca-Cola to use its products. New packaging has almost the same shape, function and ability to recycle than traditional PET plastic, but less consumption of scarce resources. This will help improve everyone's thinking about large amounts of waste after the Coca-Cola Life is consumed. Consumers have the right to require value, quality and convenience, the label's mission is to meet all of those things and more are overcome competitors in satisfying customers.
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