4.2.4. Promotion strategy
policy is promotion business philosophy important in modern business. Promotion policy has great impact in creating attention, boost demand, create the impression in the minds of customers about the brand of the business.
With a significant role, policy promotion of supermarket also very clearly. Due to the nature of the cargo operations supermarket was "Low season and high season" so the policy to "trade promotion" is the key to the success of the supermarket.
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