I. Overview.1. The scale of the market.In recent years, the market of coffee in General and Vietnam in Ho Chi Minh City developed extremely strong. According to the statistics of the World Coffee Organization (ICO), from 2008-2012 the amount of coffee consumed in Vietnam rose 65%. Private properties in 2010, growth was 31% in comparison with the countries of the world. This shows the potential of coffee consumption in Vietnam is very high. is the appearance of the coffee (coffee take away) contribute significantly to the growth of this mutation
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