The global economic crisis, making the tourism industry is affected by the people tighten spending more, investors also hesitate when deciding to expand the market.-Some local residents yet higher consciousness should be troubling for tourists (price discrimination for tourists and local guests, paddle drag, beggars, pickpockets, ...) especially congestion, blockhouse, environmental pollution influence to Saigontourist Company in particular and Vietnam travel in General.-The introduction of the company on a great power as Benthanhtourist, Fiditour ... also the concern for Uk cruise. Saigontourist has gradually defuse these difficulties, steadily overcome crisis by their specific strategies. External context can create new opportunities for business growth and development. But the company has overcome the weaknesses, to pursue the opportunity that best suits his strengths, set up a defense plan to prevent weaknesses of businesses from the effects from the external environment and create their difference on the market. In particular, the strategy with the long term always attach importance to the company made as elements contributing to the successful deal with the crisis. While not located out of spiral hard, but with the experience accumulated along the unprecedented attempt, Saigontourist has created the brand of his growing confidence, love of domestic and foreign clients.
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