ASA Candler didn't regret the money for advertising to build brands. As early as 1895, Coca-Cola beverages were present in all the States of America. ASA Candler made a big product launch campaign, unprecedented at the time. Where Coca-Cola's marketing team also has the promotional sale with the price of 5 cents too cheap for a glass. At the same time on the mass media and the billboards, Coca-Cola appears with more frequency.
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