2.2.2. Competitive pressures the industry itself:
It can be said the biggest competitor of Ford Motor Co. today none other than Toyota Motor Co - leading automobile manufacturer in Japan and is also the character overtakes GM to become the biggest car manufacturer in the world. This is also the company has hit the high-end market, just type in the affordable segment. Indeed, Toyota Motor Co. had surpassed Ford Motor Co. to become the second company in sales of automobiles in the US market in 2007, thanks to the continuous offering of new products and pursuing a strategy dethroned Ford - which had occupied the position on the within 75 years. According to figures released on 01/03, in 2007, Toyota has sold 2.62 million cars and trucks of all kinds, up 3%. Meanwhile, Ford only sold 2.57 million units, down 12% compared to 2006. At the same time, in a market where Ford has been very successful as the Russian market is now also common for cars Toyota (21.3%), while Ford's market share is only 6.5%. In Vietnam, for the remainder of July 2007, sales of Toyota Motor Co. has reached 9936 vehicles accounted for 28.4% market share in automotive, bringing cumulative sales of Toyota Motor Co. to a record near 83,000 lap.Cung since the growth in sales, the number of loyal customers of Toyota also increased significantly. As of May 7/2007, Toyota Club has over 900 members including 200 gold member of the North and over 700 members of the South.
The reason Toyota dominate the market so not only based on the famous Japanese brands in technology, quality, reliability, technical but also thanks to the agility in responding to market demands. Strong demand has created an opportunity for the business progresses. However the market is increasingly competitive and always requires the manufacturers to diversify products and improve creativity. Toyota has been prepared very carefully for changes in customer demand. There really is no surprise that the first car that Toyota sells in the US market is the Land Cruiser - the sports utility vehicles. The company now has developed five other similar kinds of different car manufacturers are right on the heels.
Not only quick response to market demand, Toyota has flourished thanks to the core values , which is producing the cars have the highest quality at competitive prices. Indeed, most of the people of Vietnam and property used Toyota cars are rated a "driver" box her very handy, car parts for Toyota as easy, efficient machine is very economic as eating less gasoline ( whereas many Ford vehicles are rated as fuel consumption, difficult to get spare parts), which is particularly significant in times of constantly rising fuel prices at present, good quality with moderate price many pockets as making it more attractive. Mr. Nobuhiko Murakami, General Director of Toyota Vietnam "reveal" the secret of the company to make the Innova has competitive price and is preferred to that, the localization factor. In recent years, thanks to the activities of the central stamping and exports of auto parts as well as promoting the activities of the network of suppliers, TMV is a leading member VAMA localization rates achieved from 15 to 33% (depending on the product).
TMV also explains one other important reason leading to its great success is the customer care activities. In the first 10 months of 2007, the service stations of Toyota has welcomed more than 290,000 vehicles in service, up 18% compared to the same period in 2006.
Besides expanding maintenance services quickly and constantly improve service quality breast. In May 9/2007, TMV also first introduced to consumers fast repair services Body and Paint, help customers save time while ensuring high service quality.
Not only Toyota but now Honda also is one formidable competitor of Ford. In a survey results show that car makers like Honda famous Japanese remains the most trusted brand of Asian consumers. Not only in Asia, even in America, the giants leading car manufacturer Toyota Motor and Japan's Honda Motor continued to fly back and dominate the American giants on their home turf. In 2008, the US carmaker was righteous falling market share in their respective markets compared to 2007 (from 16.5% to 15.4 Ford%), the Japanese carmakers such as Toyota and Honda, it has significantly increased market share (market share increased from 17.2% Toyota 18.4%) and Honda, the market share increased from (9.3% to 12%). Even in Europe, where the car manufacturers in Japan was considered to be those who come later, Honda also has a very positive result. The report showed that its sales increased by 23% this year, corresponding to 380,000 vehicles were sold. Honda is also expected to continue to increase sales by 11% next year, to 420,000 units.
With the expansion of its production in Brazil and Argentina, Honda's sales are growing strongly in the market South Africa, jumped to more than 30% with 118,000 vehicles sold this year. In China, the most populous market in the world, Honda also plans to increase this number to grow 29% a year, equivalent to the annual consumption of vehicles was 420,000 units.
Most recently, in 2009, along with the cars of Toyota, Honda cars like Honda Civic - the price instructions of the manufacturer: 22,150 - 23.650USD, Honda Accord - rating instructions of the manufacturer: 21,175 - 29.400USD , Acura TL, which is also a product of the Honda - the price instructions of the manufacturer: 33,325 - 33.525USD, Honda Odyssey - price instructions of the manufacturer: 25 510 - in the top ten 38.810USD economy cars and property Most popular and it has always been regarded as one of the valuable guidance to shoppers by the magazine specializing in consumer goods Consumer Reports poll. 2.2.3. Competitive pressure from potential rivals American Giants, including Ford Motor. Neck. is losing power in the global auto industry. Currently, we have been able to hear the threat from Chinese names ambition had always owned the ruined stronghold where Americans just overthrown. Indeed, can not deny the strong development of new automobile manufacturers from China, India is indeed a threat longtime names of well known car brands today. According to calculations, this year, China will replace Japan to become the biggest carmaker in the world and have the opportunity to annex the property much of corporate America, which is in crisis. In the emerging powers, China has the upper hand. Earlier this year, Geely, the largest private automaker it bought gearbox supplier of Australia. Weichai Power, one of the producers of the top diesel engine, while the company also acquired the French company's motor oil. BYD electric cars unveiled the first civilian, before GM launched the Chevrolet Volt. Phil Lienert, an expert on car market information on the Internet, said: "The biggest problem of the manufacturing sector USA car when the Chinese start selling cars here. China will overtake Germany as the third-largest carmaker in the world (after Japan and the US - LTS), and if they had done these cars, you'll find them throughout the United States in 10 years to .. Not only China, in another place is also emerging as a new center of world car that is the South Asian country - India. The market once considered little is beginning to attract new investment in earnest in order to turn it into a really big market. Khattar also stressed that the company Maruti, Tata Motors and Hyundai will have large-scale production when each firm can now produce more than 200,000 units per year. Currently, the entire Indian industry, the domestic producers and joint ventures in general, producing around 1.4 million units per year. The government also hopes sales of India will be from $ 34 billion in 2006 to USD 145 billion in 2016. If so, the car industry in the country will account for about 10% of GDP. India can also boast cheaper labor force, quality and productivity considerably. This country also are beginning to build regional design and manufacture of spare parts and parts of larger cars, this region is attracting foreign investors. Business sector Indian car parts are expected to have annual sales increased 3 times now, from 12 billion to 40 billion in 2014. Through the above analysis can be seen that the times of the automotive industry from China, India is coming very close, really big threat to the current giants.
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