Similarities
A common point in Mercedes and Toyota production are both focused on the motivation of employees because they have realized the dynamics play a role in increasing productivity. Both companies encourage employees through a variety of forms of non-monetary motivation, money. Another similarity is that both companies use the same advertising strategy that includes print media, electronics and the Internet to reach their market. Finally, both multinational companies with strong influence from the head office, although the country's managers are allowed to make some decisions related to their individual markets.
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