H & M Hennes & Mauritz AB (H & M) is a multinational clothing retailer headquartered in Sweden, famous for its fast fashion clothing for all ages, gender.H & M offers products for 43 countries, with about 94,000 consumer in 2011 [2]. The first store was opened on the high streets of Västerås, Sweden in 1947 [3]. In 2011, the company has stores and outlets 2,629 2,325 in late August, 2012
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