After carefully considering the test results and related data, on 01.08.1960, the ADA statement "The test results showed that Crest toothpaste is capable of preventing tooth decay maximum when used properly in protecting dental health. " This is the first time in history, ADA approved for using his name in consumer advertising and bring the results were satisfactory. Within a year, sales of Crest has doubled and by 1962, this figure rose to more than 3, put the toothpaste Crest becoming the most consumed in America. City State
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