II. Detailed strategy
of concentric diversification.
+ Formed strategic basis: As stated Vietnam now has nearly 45 million mobile phone users. including 26.8% of users to access social networks. Tend to use the phone to access social networking became mainstream and growing.
Currently zing me has a version for phones but mainly read news, comment, share feelings with friends. For smartphone users can extract better exploit the applications and social gaming to bring the zing me. However the price of the smartphone is quite getting (lowest 5tr account), customers are students and young people is hard to own it. Thus Vietnam Zing me develop versions for mid-range phone help for young people have access to social networks and especially can play the game of Zing me.
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