Market research is an important step in building marketing strategy. If market research is done well it will help administrators give an appropriate trading strategy. Market research is the study of the potential customers and banks compete. Affiliates may conduct market research using the information already available from studies or surveys conducted by questionnaire, interview to gather information. The information that the branch needs to focus on are:Proceed to gather information about the new products of other banks could replace the affiliate's products. Thereby, can proactively set out France's biệp dealing with the sudden fluctuations in the market. Collect information on SME policy, Government decisions, such as the circular relating to interest rates, exchange rates, import and export taxes and. .. Through that could forecast the market and build the business plan for the coming period.Collect information of existing production households and households have potential. Thus, the branch will make the right decision, the prevention of risks.Qua các thông tin thu thập được chi nhánh sẽ có cái nhìn tổng quan về thị trường, chiến lược kinh doanh của ngân hàng đối thủ, vị thế của ngân hàng mình từ đó xây dựng một chiến lược marketing toàn diện, khả thi.
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