The macro environmental factors affect PepsiCo
About demographic forces (Baber, 2013):
- Age: Because potential customers are 15-45 years old Pepsi, Pepsi distributors need to focus more products Pepsi for countries with a population of more youth.
- Regarding population density: We sell in places where large populations, such as the city, more of the population is rural
Regarding technological forces ( Na Vy, 2013):
Pepsi signed a project management system new on June 14, 2013, FPT Software Joint Venture to develop mining HCM distribution DMS-Lite (distributor management system) using mobile technology Dong . This system will help us to improve the production process and report consumer product out the best thj
đang được dịch, vui lòng đợi..