The second level constitutes a product-the cargo is the cargo implementations. That is reflected in the presence of commodity products. These factors include: the indicators reflecting quality, characteristic, particularity, the external layout, the specific brand name and characteristics of the packaging. In fact, when looking to purchase basic benefits, customer based on these factors. And also thanks to the wide range of factors manufacturers assert its presence on the market, to find buyers, they distinguish the goods of the company than others.
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