opportunitymarket potential: in recent years, demand for milk rose to 61% (2010-2015). the standard of living increased demand combined with improved health and physique-> energy consumption sCharacteristics of the tropical climate and geography alternating with temperate belt in Vietnam is very convenient for dairy cows development. The pasture as Ha Tay, Binh Duong, MOC Chau ... provides abundant food sources, abundance and growth condition factorvinamilk's milk is cheaper than other imported products: consumers use good products with affordable pricechallenge-knowledge of dairy terms and limitations with thoughtthreatenedforeign products prevailed, the imported products more and more and are distributed throughout the retail marketThe issue of quality and food safety is also a major influence on consumer psychology. Due to the lack of criteria coupled with quality control process of loose milk, many unknown milk packaging labels are still sold openly.
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