Marketing strategies designed to increase the Blue Nile recognition, generate traffic of consumers, get clients, build a loyal customer base and promote repeat purchases. they believe that their guests generally seek high-quality diamonds and fine jewelry from a trusted source in the environment is not scary, where the information, guidance, prestige, convenience and value are important characteristics. Marketing and advertising including online and offline initiatives, which is essentially the search engines, portals and websites are targeted advertising, affiliate programs, online, direct marketing and public relations.
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