Factors that contributed to the success of the loans provided are the policies and regulations of the Bank. It is the customer care policy before and after lenders have scrupulous or not, that is the rules on interest rates and credit fee high or low, there are flexible and consistent with the existing income of the people or not, the rules on the duration of credit and debt maturities , property guarantees, method of payment and disbursement. Procedure for applying for loans has complicated or simple, profile evaluation time how long the loan, if the evaluation time is too long, then the customers will not want to wait and search to the other Bank. Want consumer lending activity are known to many customers, the Bank needs to have consistent marketing policy. The Bank needs to strengthen information activities of newspaper ads, brochures, promotion of the image of the Bank in General as well as benefits, policies on consumer loans in particular. Banking technology and the ability to manage the impact to consumer lending activities. If the Bank has modern technology will lead to the resolution of the procedure was quick, accurate, reduce the cumbersome procedures for clients and managing customer records are also more convenient. Beside the issue of technology, the Bank needs to have the regulations, rules and strict payoff work, good management to motivate employees to work for the Bank, the impact on employee's working style. All of the factors above are the micro factors belong to intern at the Bank have an impact to consumer loans. In addition to these factors, it is to mention the objective external factors also affect Bank consumer loans, which is ethical clients as well as risks of consumer lending activities. If the customer is the person of good moral sense, good repayment risk, consumer loans is low, it will stimulate the Bank expanded consumer lending operations, the rules of lending will also not too rigorous. Conversely, if the customer does not repay the overdue debt, are too much then all hindering consumer lending activities. A bank wants to develop consumer lending operations, the need to count all of the macro and micro factors.
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