For the purpose of research on the user's response to banner ads for life insurance. Post research intended to use the method by considering both positive & negative attractiveness of Norman (2004). By designing a variety of banners with the same size, but different content on expressions of meaning, prototypes in the article will be considered based on the influence of colors, fonts and images to the psychology of viewers. The two main categories are considering reviewing the banner means positive, regulate the viewer with images, colors and bring peace, happiness. The remaining categories are based on the negative with the image, the color carries connotations of warning users about the dangers that may occur in the future with their lives.
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