1. What is the name of the campaign

1. What is the name of the campaign mentioned in the case study?
The name of campaign…..
(nói vài nét về chiến dịch)
Mùa hè 2014, Coca-Cola tung ra chiến dịch marketing "in tên lên lon coca". Chiến dịch này nhanh chóng lan tỏa trong thời gian ngắn,
Cơn sốt chụp ảnh với vỏ chai Coca- Cola in tên mình đang "làm mưa làm gió' tại Việt Nam sau khi gây nghiện cho giới trẻ ở hơn 123 quốc gia trong suốt 2 mùa hè

2. What are objectives of the campaign?
Đối với doanh nghiệp
- Increased revenue for enterprise in the summer. (tăng doanh thu)
- Quảng bá thương hiệu đến những người chưa từng dùng sản phẩm Cocacola trên thế giới.
- Tăng lượng tương tác của người dùng với thương hiệu này.
- Tạo được những làn sóng hội thoại trên cả 2 kênh online và offline. Doanh nghiệp không chỉ có thể lắng nghe người dùng tương tác với chiến dịch mà còn có thể tạo sự chú ý đóng góp ý kiến cho sản phẩm từ khách hàng
- Muốn người tiêu dùng nghĩ Cocacola như "một thương hiệu luôn tạo nên điều mới mẻ" , "thương hiệu mà tôi yêu thích", "thương hiệu cho người mà tôi yêu quý"...

Đối với người tiêu dùng
- Kết nối, chia sẻ những giây phút thoải mái, ý nghĩa bên nhau cùng với Coke.
- Bắt được xu hướng của giới trẻ, chiến dịch muốn khuấy động thế giới của teenagers.
 Mục tiêu duy nhất: Mong muốn người tiêu dùng nghĩ nhiều, nói nhiều hơn về Coca Cola => tiêu thụ nhiều sản phẩm coca


3. What are key messages of the campaign?
“ Shareacokewith”
- Thay lời muốn nói
- More talk, more consume

4. What are promotional tools used in the campaign? Explain how they work.
- Social Media: Tạo ra cơn sốt làm thu hút mọi người để nhằm tăng số lượng người quan tâm đến sản phẩm. Riêng với Facebook. They listened to their Facebook audience and asked them who they wanted to ‘Share a Coke’ with most. After more than 65,000 people got their say, -Coke bottles with 50 new names were up for grabs.
- TVC: which presented volunteered photos of real people whose names were on a Coke, first aired across the biggest weekend in Australian sport – the ARL (Australian Football Leaque) and NRL (National Ruqby Leaque) qrand finals. This reached more than 30% of the population.
- Celebrity influencers: In tên của những ngưởi nổi tiếng lên lon để thu hút fan mua sản phẩm nhằm để ủng hộ thần tượng của mình.
- SMS: người gửi sẽ yêu cầu về một cái tên đến Coke. Sau đó Coke sẽ gửi sản phẩm đến người nhận thông qua Facebook và Email.
- Kiot: Coke sẵn sàng với 18 Kiot bán hàng để mời những người tiêu dung chia sẻ những cái tên mà họ mong đợi được in trên lon.

5. Do you think the campaign is successful or not? Why?
The campaign is very successful over the world.
Evidences:
Chiến dịch đã nhận được:
• 18 triệu lượt xem trên các kênh mạng xã hội cho thấy hiệu quả rõ nét của thu hút truyền thông trên mạng xã hội của Coca-Cola.
• Lượng truy cập vào các trang Fanpage của Coca-Cola tăng 870%.
• 76.000 mô hình các vỏ chai Coke được tạo ra và chia sẻ trên Facebook.
• 378.000 chai Coca-Cola được sản xuất ra với những tên riêng trên vỏ chai. Thậm chí người ta phải xếp hàng chờ được in tên lên chai Coca hay tìm khắp các gian hàng trong siêu thị chỉ để tìm thấy chai Coca tên mình.
=> Từ những thành công rực rỡ đó, ý tưởng trên đã được nhân rộng trên “toàn cầu”.

Không chỉ tạo ra một ý tưởng quảng cáo thông minh, Coca-Cola còn chạy một chiến dịch sáng tạo khi đưa ra hàng loạt các cuộc thi đính kèm như: “Tự sướng với vỏ chai có tên mình”, hay “Bản đồ các tên sẽ được Coca-cola in trên vỏ chai”.

Kết quả (Anh) 1:

1. What is the name of the campaign mentioned in the case study? The name of the campaign.. ...(talking about the campaign)The summer of 2014, Coca-Cola launched a marketing campaign "in the name up cans of coca". The campaign quickly spread in a short time, The rush photo shoot with bottles Coca-Cola in his name are "making rain wind ' in Vietnam after the addictive for young people in more than 123 countries throughout the summer 2 2. What are the objectives of the campaign? For business-Increased revenue for enterprise in the summer. (increase revenues)-Promote the brand to people who've never used Cocacola products in the world.-Increase the amount of user interaction with this brand.-Create the wave conversation on both online and offline channels. The business can not only listen to user interaction with the campaign but also can create attention to contribute comments for products from the customers-Want consumers to think Cocacola as "a brand new thing should always", "brand that I love", "brand for people that I love you" ... For consumers-Connect, share moments of relaxed, meaning together along with Coke.-Catch the trend of youth, the campaign wants to stir the world of teenagers. the only goal: the desire of consumers to think more, talk more about Coca Cola = > consume more Coke products 3. What are the key messages of the campaign? "Shareacokewith"-Changed to say-More talk, more consume4. What are promotional tools used in the campaign? Explain how they work. -Social Media: creating the fever do attract people to increase the number of people interested in the product. With Facebook. They listened to their Facebook audience and asked them who they wanted to ' Share a Coke ' with most. After more than 65.000 people got their say,-Coke bottles with 50 new names were up for grabs.-TVC: which presented photos of real volunteered people whose names were on a Coke, first aired across the biggest weekend in Australian sport-the ARL (Australian Football Leaque) and NRL (National Ruqby Leaque) qrand finals. This reached more than 30% of the population.-Celebrity influencers: In the name of the famous Britons up cans to attract fans to purchase the product in order to support his idol.-SMS: sender will ask about a name to Coke. Then Coke will send the product to the recipient via Facebook and Email.-Kiot: Coke is ready with 18 sales Kiot to invite these consumers share the names with which they expect to be printed on the cans. 5. Do you think the campaign is successful or not? Why? The campaign is very successful over the world. Evidences:The campaign has received:• 18 million views on social networking channels shows the effectiveness of attracting media definition on social network of Coca-Cola. • Traffic on the Fanpage page of Coca-Cola rose 870%. • the model 76,000 bottles of Coke are created and shared on Facebook. • 378,000 bottles Coca-Cola is produced with the name on the bottles. Even one must wait in queue name up coke or look around the booths in the supermarket only to find Coke my name. = > From the brilliant success that, ideas on has been replicated on the "global".Not only created a clever advertising idea, Coca-Cola also runs a creative campaign when given a series of contests such as "attach Self-indulgence with bottles containing her name", or "map the name will be printed on the Coca-Cola bottles".

Kết quả (Anh) 2:

1. What is the name of the campaign Mentioned in the case study?
The name of campaign ... ..
(say a few things about the campaign)
Summer 2014, Coca-Cola launched the marketing campaign "in the name to coke". The campaign spread quickly in a short time,
the fever take pictures with Coca-Cola bottle in his name are "storming" in Vietnam after the drug for young people in more than 123 countries throughout 2 summer

2. what are Objectives of the campaign?
for businesses
- increased revenue for enterprise in the summer. (increase revenue)
- Promote your brand to people who have never used the world Coke.
- increases user interaction with the brand.
- create the wave 2 channel conversations across online and offline. Enterprises can not only listen to the user to interact with the campaign, but also can create close attention product feedback from customers
- think Coca-Cola Wants to consumers as "a brand always creates something new", "my favorite brand", "brand for the people I love" .. .

for consumers
- Connect, share nice moments, meaning together with Coke.
- Getting the trend of young people, the campaign wants to stir the world of teenagers.
 single goal : the desire of consumers to think more, talk more about Coca Cola => consume more coca products


3. What are the key messages of the campaign?
"Shareacokewith"
- Instead of words to say
- More talk, more consume

4. What are promotional tools used in the campaign? Explain how chúng work.
- Social Media: Creating craze attracts people to do in order to increase the number of people interested in the product. Particularly with Facebook. They listened to ask for their Facebook audience and wanted to chúng Asked who added 'Share a Coke' with most. After More Than 65,000 People got drunk có, with 50 new names -Coke là bottles up for grabs.
- TVC: photos of real volunteered hiển mà có người là names on a Coke, first aired across the biggest weekend in Australian sport - the ARL (Australian Football Leaque) and NRL (National Ruqby Leaque) qrand finals. This more reached 30% of the population of coal.
- Celebrity influencers: In the name of the celebrity on the cans to attract fans to buy products in order to support their idols.
- SMS: sender asks for a name to Coke. Coke will then send the product to the recipient via Facebook and Email.
- Kiot: Coke ready with 18 sales Kiot to invite consumers to share their names printed on the cans expectations.

5. Do you think the campaign is successful or not? Why?
The campaign is very successful over the world.
Evidences:
The campaign has received:
• 18 million views on social networking channels showed clear effectiveness of attracting social media Coca-Cola.
• the amount of access to the site of the Coca-Cola Fanpage increased 870%.
• 76,000 bottles of Coke models are created and shared on Facebook.
• 378,000 bottles of Coca-Cola is produced with its own name on the bottle . Even people have to queue up Coca printed name or looking around the stalls in the supermarket only to find his bottle of Coca name.
=> From the great success that the idea has been replicated on "global".

not only created a clever advertising ideas, Coca-Cola also run an innovative campaign to introduce a range of attachments such contests: "take a selfie with his bottles with the name" or "map of the Coca-cola name will be printed on the bottle. '