Marketing research and information, learn the truth implied by the customer - Profiling market and revenue forecasts - Surveying the history of behavior of potential customers - Market segmentation, targeting , brand positioning - Product Development, finishing with the attributes desired by the market (made before production, building restaurants, ....) - Product Management (cycle live product): Born, development, saturation, degradation, and sometimes revived. - Develop and implement a strategic plan as 4P marketing: product, price, distribution, marketing; 4 C: Needs, wants, convenience and information
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