Most American companies are successful in Japan as McDonald's were delivered to the senior leadership of the Japanese long-branch management, allowing them to have "autonomy" in certain levels. But Wal-Mart do reverse, delivered right to management for a group of foreign leaders. In 2000, Wal-Mart invited Mr. Ed Kolodzieski Seiyu supermarket management. But he did not know Japanese, knowing very little about the tastes of consumers Japan. And the work of Kolodzieski at Seiyu is done under the direction of the headquarters in the us. Mr. Craig Johnson, President of consulting firm Customer Growth Partners, said: "The world branch of Wal-Mart are managed according to the type of focus, under the command of headquarters in America". This management style caused the main Wal-Mart far left Japanese consumers.
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