Specifically, the advertising, public relations, advocacy will contain the content of positive, healthy raises in the audience good feelings about the product and about the Organization of that VHNT. In contrast, the public would not have been the good impression about the product and the image of the Organization VHNT that if the marketing communications activities contain content, sexually suggestive elements of emotions, stimulates unhealthy desire to ... Therefore, cultural factors in the marketing communications activities plays an extremely important role, contributing to create a nice image, feelings about the product of organized VHNT in public.
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