Toyota Vietnam efforts to bring the satisfaction and trust of its largest customers for the company's products. The supply chain services in order to bring back the confidence of customers, increase the level of satisfaction of the customer with the products of the company. Response to provide spare parts, accessories in the maintenance and repair of the car, at the same time provide the added value that the client can receive. Toyota Vietnam has established solid relationships with customers directly or through other distribution channels. The company has used advanced technologies such as e-commerce, social media to build solid relationships with customers. The customer is always the goal towards companies, tyvn to the average-income customer, desire to have budget products, benefits and good service. High product quality with affordable prices helped the company get the trust and satisfaction of customers
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