The macro environmental factors affect PepsiCo demographic force (Baber, 2013): -Age: because the prospect of Pepsi is 14-30 years, Pepsi focused distribution of the product in the country has a population of children. -Population density: they sell many in the city. more than rural areas because of the large population density force technology (Na Vy, 2013): On June 14, 2013, FPT Software Joint Venture Suntory and PepsiCo Beverages-HCM, Vietnam officially signed a project management system to deploy distributed DMS-Lite (Distributor Management System) using mobile technology. This system would help Suntory distribution management system, PepsiCo, an important step in bringing the product to market, to help increase the efficiency of management and sales productivity.
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