THE VALUE OF COMMUNICATION TO AN OR

THE VALUE OF COMMUNICATION TO AN ORGANIZATION
In recent years, public relations professionals have searched for an explanation of the rate of return on an organization’s investment in communication (its ROI). Research firms and other experts have responded with a deluge of papers, articles, seminars, and Web sites purporting to show how communication pro-vides a financial return or contributes to organizational objectives.

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THE VALUE OF COMMUNICATION TO AN ORGANIZATION In recent years, public relations professionals have searched for an explanation of the rate of return on an organization's investment in communication (its ROI). Research firms» and other experts have responded with a deluge of papers, articles, seminars, and Web sites purporting to show how communication pro-vides a financial return or contributes to organizational objectives.

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COMMUNICATION TO THE VALUE OF AN ORGANIZATION
In recent years, public relations professionals have searched for an explanation of the rate of return on an organization's Investment in communication (ITS ROI). Research Firms and other experts with a deluge of đáp have papers, articles, seminars, and Web sites purporting to show how pro-vides a communication or contributes to organizational Financial Objectives return.

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