For the holding company does not market share, they choose their safe direction and the least risk, which is to follow the action or strategy has brought success to the company leads the market under 3 main level: completely copy, imitation or innovation type. It is possible with careful steps will help companies get rid of the failure of their predecessors, however, with this, the company's image in the minds of consumers will be blurred and they lose muscle advantage of the opportunity to win the pioneers.
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