Today, the competition becomes stronger on the market together with the Emergency Department more competitors. In any market or industry, there are always three main positions include the market leaders, those who follow the market and market challenges. Companies often strive to keep market share. All these companies want to become market leaders and have only one leader in each industry. Market leader position has attracted all the companies because the market leader that owns the largest amount of the market share. Therefore, the sales revenue is the highest. Besides, a market leader often dominated all competitors about the loyalty of their customers, insurance distribution, images, perceived value, price, profit, costs and advertising spending. A market leaders usually hold 30-40% of the market. For example, Coca accounts for about 42% of the market share in the market, and Pepsi is a market with 31% of the market share. However, to become a market leader, the company needs to have a detailed strategy to economic scope, economy of scale and Cannibalization.
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