In Vietnam, the school enrollment based on the results of the national exams. Parents assess their children's learning through the score. Which are the result of the learning process.
The scientific research undergone a process of research, but the research results achieved by each new thing that the public is interested. For example, to learn about human organs, there have been horrific experiments on humans, but the results that it brings so created a turning point for medicine.
In the assessment of a PR or marketing campaign, experts evaluate only the above criteria results rather than the process of interest
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