One of the main purposes of the graphic is advertising and in which packaging is the fastest form of marketing to consumers on its brand image and business. When products reach consumers, the factors that directly impact them is color, the writing, the image, the textures of ... is used in the design process, from which they can feel the content of the product through the elements on or it's graphic language in packaging design.Sustainable packaging is a vital initiative in today's consumer market, when green and ethical consumer is no longer the option again which is a necessity. Although the importance of balancing environmental and economic issues in the industry of packaging has become clear from many years ago, the concept of environmentally friendly packaging has developed and is currently being approached in many ways is more comprehensive.The buyer's awareness about sustainable packaging is the reaction of consumers in General and their attitudes towards sustainable packaging. . Aware of the consumer is the last step of the success of sustainable packaging.
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