Del Monte has used "one to one marketing" into their marketing campaigns. They focus on the group object that they have identified. Through social networks and blogs, they have direct connections to millions of customers at the same time. They had sent the questions to customers to stimulate discussion, put comments. Each client can give comments, things that interest them, etc. The company will monitor the conversations of customers, collect all the comments there, then use the tools on computers to analyze large amounts of information to predict consumer behavior trends, at the same time they also capture customer interest thing.
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