Opened the start: in the current economic market, more and more businesses, competition is increasingly fierce. To survive and grow in this situation, to maintain market share, enterprises must make known and respected. Every day, we hear a lot of news regarding the notable companies, and reputable as Toyota, Microsoft, Apple, Vinamilk. The reason behind is so famous and reputation of a company?It's obvious that the most important elements to create a brand, the reputation of a company is socially responsible, pricing, customer service, PR, and advertising. After that, they are good salespeople, product quality and service. There are many more factors, but we can only name a few above. Elements to make a company known and respected1, social responsibility:Corporate social responsibility is one of the new management strategies for companies trying to make a positive impact to society while doing business.Corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development at the same time improve the quality of life of the workforce and their families as well as of the local community and society in General. Such as environmental protection and charity ...2, ReviewsPricing is the process of determining what a company will receive in Exchange for their products. Pricing factors are manufacturing cost, market, competition, market conditions, "brand" and the quality of the product. The price you set for your product or service is one of the most important business decisions you make. Set a price that is too high or too low will-best-limiting your business growth. Pricing your products correctly and can raise how much you sell, creating the Foundation for a business that will prosper. Such a rush, promotional.3, customer serviceCustomer service is offering the service to customers before, during and after the purchase. Customer service all the companies wanting to serve the needs and preferences of customers, but they want to keep customers as the customer care of business strategy a strategy and training a staff of customer care services.It benefits organizations because it helps build customer loyalty, repeat business and positive word of mouth.4, PR-advertising.Advertising is the most important tool in marketing the product and advertising services. Your can attract new customers, new prospects and potential customers, and encourage existing customers to spend more on your product or service. It can build credibility, establish and maintain "brand" or the unique business identity and enhance your reputation.Ads can help you in many waysProvide information to customers to contact the companyContribute to increased sales, market share by product information, customer serviceNotify the customer of these changes, improve service quality, bringing out new productsGive people information about the product or the specific benefits that your product deliversPerform specific actions such as inviting customers to companies like to invite customers to purchase products with the private incentivesAwareness of the company clients, facilitate the sale, provide long-term serviceRemind clients of the company Oriented attitude and awareness of people about your company the way you wantBuild a unique image for the company to distinguish it from the competitionWhen advertising your company needs:Create a strong impressionMaking customers happyUse the technique and the art to be able to impact most customers5, quality product.Good quality will help determine the success of a business in a number of ways: customer loyalty-they return, repeat purchases and product introduction or service to others. Strong brand reputation on quality.However, the company must work hard to maintain and enhance its reputation for quality, are easily damaged by a news story about a non standard. for example:Vinamilk is one of the leading dairy company in Vietnam and it is in Vietnam's "Top 10" brand.1, social responsibilityVinamilk made better social work and provide support for the poor and children in remote areas through charitable activities. Vinamilk taking the USD 15.8 billion into charitable work in 2006. 2. reviewsToday, Vinamilk products is the most popular milk products in Vietnam because of the reasonable price policy.Although the race profits of the foreign milk company Vinamilk, has maintained a price since 2008.3, customer serviceVinamilk is committed to bring to the community the best nutritional sources with honor, love and responsibility for man and society. Vinamilk is always to do the best to provide consumers the quality and hygienic products with the goal of "the interests of consumers is the destination for Vinamilk" through the after sales service is perfect and attentive attitude to the customers.4, PR-advertisingVinamilk understand very clearly the effects of advertising to consumers. The role of good advertising is to inform consumers about products and services and influence the attitudes, beliefs, and ultimately their purchase. They began a series of effective advertising strategies and tried a lot of benefits from the people.Today, more and more customers to buy their product and their brand has been extended beyond Vietnam.5, productsVinamilk is committed to providing the best product for the consumer. Vinamilk has invested in technological innovation to manufacturing products heathful.The quality of being perfected to meet the needs of consumers.The material is carefully selected. You're really comfortable when using products of Vinamilk..The boolean: to make a company well-known and respected, each company must ensure that the price factor, social responsibility, customer service and PR, advertising is the best of them. When you do that, the company will build its own brand. From there, they will get a lot of benefits as customers, profits, the trust of consumers with new products ... Through the above mentioned issues, we can see to make a company well-known and respected is essential and is not simple.
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