We call the marketing era is the period starting from the second half of the 20th century when the business model shifted from manufacturing-oriented to a market-oriented and later said more precisely is customer orientation (more accurate consumer customers). Marketing today share the view that the proper strategy is to go find "private roads" for her to meet the diverse needs and always the mystery of man. Today the field would also be a marketing application, as long as it defines the mission to serve the people and for the development of the human species. Marketing to help shape the product or how to satisfy the needs of the people; World marketing helps people realize the aspiration (the needs not yet satisfied) to promote them rise; marketing helps people identify themselves with those around, between the product (benefits, value) with this product (benefits, value) else
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