the rate of consumption of a group of products or services that a customer (consumer or organization) purchased from a supplier. Such a consumer every 10 times to buy shampoo, the four-time purchase of P & G, and so part of this customer for the P & G is 40%.
Customer equity is generally the value that a customer brings transparency their lives. Customer equity consists of three components: quality equity (customer comment on quality), brand equity (the level of awareness and brand image) and retention equity (customers still want to buy and loyalty to merchants brand)
Vinamilk committed to community nutrition and high-top quality that reflects our respect, love, and his responsibility for human life and society
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