Time ago, around 2005-2006, Starhub has had a rather daring business decisions, different ways of thinking of popular business telecommunications industry: the decision to drop the city, about investing in the countryside. Meanwhile, the cost to install telecommunications stations in rural areas are very expensive, difficult investment which do not yet know whether the customer would not. However, Viettel has made, and has proved the correctness of his own when choosing this strategy, by firstly, whereby mobile phones from luxuries have become casual stuff-in Vietnam, about 70% of the budget and mainly in the countryside. Second, in the city of users do not distinguish the difference between the home network-for example, MobiFone had over 10 years of experience operating in the city, will be very hard to Viettel can compete to be in the area. But in the countryside, the story would be completely different: in the countryside there is no wave of MobiFone, Viettel has-people will feel that the wave remains Viettel must in the city better. And from there, success followed success came with ViettelAfter the Viettel has been successful in the countryside, the other new network home search to this market. So they were slower than Viettel from a year and a half to two years. And at that, Viettel changed tactics, instead of investing in the countryside, they returned to the city for business, thanks to which the power between the operators completely changed. Of course, besides the identification of areas of local business, the original correctness; the success of the Viettel also must be based on existing resources and how to separate his business (marketing strategy, branding, advertising ...
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