ΚΑΛΑ ΝΑ ΠΕΡΑΣΕΤΑΙMercedes Benz Vietnam, also known as MBV was founded in 1995. It is part of Daimler AG of Germany. With the task of investing in automobile production and business in Vietnam, this enterprise is a key factor of the domestic automobile industry contributing in no small part to the growth of the domestic automobile industry market during the past 26 years in Vietnam. The brand produces an average of 6,000 vehicles a year. In 2020, the brand recorded higher sales than ever before that of 70,000 service visits and nearly 7,000 cars sold. This article will analyze Mercedes Benz Vietnam on factors related to the target market and consumer behavior.
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