Finally, Samsung has paid a huge range for its marketing strategies. Samsung huge investment on advertising, about 401 million, larger than many of the other competitors, including Apple (333 million dollars). The frequent occurrence of the name Samsung in many sports activities and cultural world as Olympic, Asian Games, ... role as match along the big brands like Coca-Cola, IBM ... have brought Samsung become global brands. Moreover, Samsung also regularly signed the contract and has many large advertising campaigns to headline at the famous venue, attracting many viewers; the Samsung ad coverage extensively and vigorously on the media, put the Samsung brand deep into your perception of the public.
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