Why did you decide to read this, and you will keep reading to the end? Do you expect to understand every single part of it and will you remember anything about it in a fortnight's time? Common sense suggets that the answers to these questions depend on "readability"-whether the subject matter is interesting, the argument clear and the formation attractive. But psychologists are trying to determine why people read-and often don't read certain things, for example technical information. They also have examined so much the writing as the readers. Even the most technically confident people often ignore instructions for video or home computer in favor of hands-on experience. And people frequently take little notice of consumer information, whether on nutritional labels or in the small print of contracts. Psychologists researching reading tend to assume that both beginners and competent readers read everything put in front of them from start to finish. There are arguments among them about the roles of eyes, memory and brain during the process. Some people believe that fluent readers take in very letter or word they see; others insist that readers rely on memory or context to carry them from one phrase to another. But they have always assumed that the reading process is the same: reading starts, comprehension occurs, then reading stops.
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