In five years as CEO, Tim Cook has helped Apple nearly doubled revenue and profit, up 234 billion respectively, and 53 billion dollars. Although the business results of some recent quarter downward trend, overall achievement in the last 5 years is very impressive.
Tim Cook changed Apple's core products in ways that may not be Steve Jobs will do. However, these changes have brought positive results. In 2014, Tim Cook unveiled the iPhone 6 Plus with large screens like the Samsung phone. Sales of this product then has skyrocketed. Other products such as the iPhone 6S and iPhone SE also sold very well.
When Steve Jobs was CEO, he has made the whole world astonished technology with breakthrough series of products: iMac, iPod, iPhone, MacBook Air and iPad . Apple under Tim Cook, but they have not done that.
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