In the past year, the airline industry Vietnam encountered problemsserious and relevant, it has to affect people's view for the airline industry and especially the Jetstar Pacific Airlines. Besides the objective reasons (the issue of other airlines) as: the missing MH370, MH17 Vn shot down, downthe wings are not the right location, .... Then there's the subjective reasons (the troubles) as: abandoned Han Solo in Da Nang, the passengers protested at Tan son Nhut, e top response delay hoursBay, poor service, attitude of the staff. All the things on the part of influence to the image and sales of this aviation FX. So I will use that MEDA p planning Marketing for Jetstar Pacific aims to increase the number of Lu ợng, promote loyalty back to photo friendly-professional, regain its credibility, enhance brand recognition mark for life of fishing population of Vietnam.
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