For example, a service also provides a chilled bottle of mineral water but for a client in a conference room with air conditioning and for a client are going to picnic in the summer on a mountain will offer two different values, similar to a bottle of mineral water brands s. Pellegrino is sold in a 5 star hotel and a budget eateries in the same price also bring different values. Nonetheless there are connected by the main demand was the basis for the desired value mean crystallization, is the result of quality cracking process, the quality and level of quality assurance. Quality of service in different times, different periods can be "form" progressive toy shop or dislocation, and the value is the level is stable in the long term, only if the "form" of a marginal quality threshold for switching to a new level, higher then make up a new dance step is "revolutionary" value.
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