However, through many studies, results from these studies agree that element "occurrence" as a key factor and extremely important (Hsiang-Tai et al., 2000). Many studies related gave a number of other factors, but all affect the buying behavior of customers: product knowledge, sales location, the confidence level of customers , informed reachn detail about products, brands, ...
In 2000 at Hsiang-Tai, Stephanie & Alan have jointly thực many pieces of research about khác Factors influencing trực or indirectly to the Decision, to buy potatoes at the New England market . Through various researches, scientists of have created a model with nine main Factors Factors and những have on the purchasing behavior of AFFECTED customers table about potato products at the New England market. Such as the appearance, price, size, where to plant, where to sell, types of potatoes, safety certification of products, printing experience and the compensation amount Growing potatoes if not Satisfy and the demographic Factors (the tăng of population, age, income , gender, age ...). Tuy nhiên, through various researches, the results of studies những Identified là là "the appearance" factor is the key factor and extremely important, (Hsiang-Tai et al., 2000).
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