marketing mix is an essential method in the business model. it enables enterprises to control the business situation and see the needs of our customers. Shopping online is an important tool in responding to customer needs. According to my opinion, to apply the marketing mix in shopping online is very useful, it brings a lot of benefits to both consumers and businesses. Understand customers can find product, compare prices and get Delivery after several steps the payment. However, besides these advantages there are always a few problems hindering influence and business customers. However the use of the marketing mix will create a favorable working environment and modern. finally now need to comply with regulations, but the marketing mix has taken to promote the increase of customers shopping online.
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