Typically, businesses often choose one of the following four main strategies Global strategy (Global Standardization Strategy): With this strategy, the company product standardization priorities, focused on creating competitive advantage in terms of cost, mainly thanks to achieving competitive advantage according to the scale. Therefore, the products of the enterprises under the global strategy often does not have the difference between the local time. This strategy often are high-tech companies application. * * for example, the Apple products (iPhone, iPad, etc) are genuine in all over the world have the same quality, not much change for the local (also means to give our valued customers not be optimal). Common global strategy to deal with high cost pressure and the pressure localized low.
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