Research focuses on the study of arguments about health care services the customers of Starbucks Coffee, particularly in Vietnam. Which will include parts such as the theory of customer care services, the importance of customer care services for the business enterprise. Besides, the report also makes these points in the customer care services of Starbucks and the difference that creates the Starbucks brand today. From which to draw valuable lessons for the Vietnam coffee business in the process of building and developing their brands. Vietnam's economy increasingly deep way integration with the world economy, the market extended the stiff competition that is the consequence follow. All will require the Vietnam coffee business must become more powerful enough to compete with enterprises worldwide and one of the requirements is to develop the brand.
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