especially the multi-storey development models, often require users to make an estimated somewhat impractical and difficult of dividend growth (g). It is important to understand that the Gordon growth model is very sensitive to changes in g and k, and many analysts perform sensitivity analysis to assess how different assumptions change the valuation. According to the Gordon growth model, a stock becomes worth more when its dividends rising, investors require reduced speed back, or the expected dividend growth rate increase. The Gordon growth model also implies that a stock price increase at the same rate as dividends.
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