Some products are less Likely to be purchased online vì
of the intangible nature of the online products. . For example, Customers are less Likely to buy
clothes through online channel (Goldsmith and Flynn, 2005) They have no chance vì
to try or Examine actual product (Comegys et al., 2009). Customers viewing a product on
a computer screen can show a different effect Actually seeing it in the coal store (Federal Trade
Commission, 2003). In sum, customers table can not see, hear, feel, touch, smell, or try the product
using khi có chúng want online channel. In many Cases, Customers prefer to Examine the
product first and then decide Whether or not chúng want to buy (Junhong, 2009). Some People
think the product print information given below is not enough to make the website a Decision. Online
shoppers will be disappointed if the product information does not meet expectation chúng (Liu
and Guo, 2008).
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