Looking at the chart we see a dividend yield over 3 years of company tends to decrease, namely: in 2012 the profitability ratio was 17:26%, 10.81% decrease in 2013 is 6:45%, 2014 was 7.89 % discount 2.92%. We see stock prices rising but the dividend per share decreased resulting in a dividend yield of the company fell, it could not see the value of investing in company shares at market rates with profitability based on company dividend payments are decreasing. But 2014 Danabook maintaining a dividend payment of 1,200 dong per share as of 2013, but the market price of the stock has increased from 11,100 dong to 15,200 dong, the profit from 2014 dividend has not sustained as the year in 2013 and continued to decline to 7:19. But that's not bad because investors can expect return rate of capital gains in the market share price. Followed by analyzing the P / E and M / B of Danabook
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