At the same time, in recent years, L ' Oréal sees a trend of outstanding line of products to prevent skin aging, especially the products fade wrinkles in the UK market as well as markets in other European countries. This product line is forecast to grow strongly, because at present, the population in these countries is increasingly older, especially in developing countries in the Nordic region. Furthermore, a characteristic of European skin is very susceptible to aging. To meet this demand, the Group L ' Oréal has released its line of skin care and body, prevents aging process as Derma Genesis, the Perfect Age, Age Re-Perfect Foundation, etc.
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